Squeeze Pod is a revolutionary travel product. In order to grow their reoccurring customer base, we partnered to run social advertisements to educate, and sell to travelers across the country.
Product Sales. Content Creation. Copywriting. Web Design. Animation. Video.
To increase website sales on the Squeeze Pod website, we needed to develop a scalable strategy to drive high quality traffic to different landing pages. We identified seven different targeted segments on Facebook that fit the persona of a Squeeze Pod customer. To better engage these potential customers, we designed and produced content that would not only educate the consumer on the product, but show them the benefits based on the needs of each of the seven different segments. Throughout the first two months, we dove deep into the analytics and made changes based on data to drive the acquisition cost down, and average cart size up.